Take a tired brand identity and refine it to reflect the premium positioning of the business.
After the rebrand came all the applications; packaging, signage, advertising, print, digital and events. This is an exercise in brand building to support the aspirations and ambitions of Edinburgh's finest jewellers and its Parkhouse brand in Cardiff and Hampshire.
Wolffe established two distinct facets to the brand; on the one hand, the respected, traditional jeweller; and on the other, an accent of cheeky, sexy and quirky. A new logotype and design language was established to reflect the positioning. These brand standards and design direction have been applied to a broad range of materials and campaigns. If it doesn't have a bit of cheeky, sexy and quirky it doesn't see the light of day.